How did your brand stack up on Black Friday/Cyber Monday?
Test your BFCM performance against our proprietary Polaris Pulse Tracker data to find out if you got the maximum impact from the year's biggest peak shopping period.
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Revenue Growth
How much did your sales revenue increase compared to last year's Black Friday/Cyber Monday sales?
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Average Order Value
Did your AOV increase, decrease, or stay the same during the sales period compared to your average month? a) Increased b) Decreased c) Stayed the same
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Site Traffic
How much did your website traffic increase during Black Friday/Cyber Monday?
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Click-Through Rate
How did the CTR on your Black Friday/Cyber Monday ads compare to your usual campaign performance?
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Return on Ad Spend
What was the ROAS of your ads during this period?
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Budget Agility
Did you track CPMs and CPCs so you could shift budget in real time to take advantage of lower costs?
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Customer Acquisition Cost
Was your CAC during the event higher, lower, or about the same as normal?
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Social Engagement
Did your social media engagement (likes, comments, shares) exceed your average engagement rate during the sale?
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Promotions & Sales
How would you rate the effectiveness of your promotional offers in attracting customers?
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Creative Performance
How well did your Black Friday/Cyber Monday creative assets (graphics, videos, and ad copy) resonate with your audience?
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Cart Abandonment
Was your cart abandonment rate during the event higher, lower, or about the same as usual?
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